Midea is a world top 5 home appliance company with 44 years history…
From its establishment in 1968, Midea has developed into a large corporation, covering HVAC, appliances, lighting, industrial components, logistics, and real estate. Its 40 years of relentless growth has brought its total global sales revenue to $17.3 billion USD in 2010, with overseas sales revenue of $5.08 billion USD. Besides, Midea is the only Chinese household appliance enterprise who won “Top 500 most valuable brands of the world” (Brand Finance).
Midea is also a responsible corporate citizen. In addition to providing affordable goods to consumers worldwide, Midea has created over 180,000 jobs both within China and all over the world, engaging in environment protection and contributing to the society welfare.
Midea believes in creating value through rapid response to market demands, cost efficient operations and customer satisfaction. In the coming future, Midea aims to become one of the top home appliances suppliers in the world, consistently seeks for excellence and provides high-quality products and services for consumers all over the world.
Midea principle: Creating a better life for humans
Midea endeavors to provide household appliances with the best cost performance to consumers. We make every effort to create a better life for humans, which features a top-grade environment and quality experience, with our human-oriented products and sincere services.
Midea Vision: To become the world’s most excellent manufacturer of household appliances
The vision of “becoming the world’s most excellent manufacturer of household appliances” means our way and system are different .We would like to create products offering satisfaction, thus offering consumers greater amenity of life.
Core value of the brand
Midea has been accompanying and growing with consumers through all the years, which has endowed us with the ability to better understand the needs of consumers in a profound and practical observations. With our innovative capability and flexible response, we are able to provide consumers with products and services to the greatest of their satisfaction, thus bringing them a more comfortable, easier, and better life.